Hi, Hey, Hello There

Ko Nicole ahau

Nau mai haere mai!

I’m an idea a minute kind of gal, give me a problem and I’ll give you three ways to tackle it over a cup of coffee. Give me a day or two, and I’ll give you a strategic approach leveraging the assets you already have.

I bring energy, enthusiasm and volume to everyone and everything I touch.

I’ve been a marketer for 20 years, working in big ad agencies, digital agencies, delivering festivals and guiding sole traders. My specialty is supporting Start-ups and SME’s, and due to their limited resources we get to be creative in our approach and make a big impact fast – I love that shit!!!

I’m the proud Founder of PAM, an app currently under construction to support busy families to thrive by reducing/sharing all the family admin crap we’re drowning under. I’ll be it’s first customer.

Services/ Prices

Initial free hour meet and greet – go away with multiple insights

Brand Strategy/ Marketing Strategy/ Content Strategy

Take time to set the foundations, then everything else naturally flows. You need to know what the business stands for, its mission, goals and the values it measures itself against. Once you have clarity on those things, brand, marketing and content comes naturally and then you build real connection with your customers.

Strategy package $2400 + GST

Two DISCOVERY sessions: I ask lots of questions to get to the guts of where you want to go, what you have currently, and what you need to get there
One or two WORKSHOP/IDEATION session/s with up to 4 people: Fleshing out big picture thinking
A BESPOKE strategy pack in plain language with actionable steps
FOLLOW UP session/s at 3 and 6 months to track progress and provide support

Marketing

What’s the problem your customers have and how does your product or service solve it?
Who are your target customers, what do they think, do, feel?
Where are they (physically and digitally)?
Let’s make a smart plan to utalise the things you already have going for you, grow your customer base and reach some big targets.

Marketing package $2300 + GST

Two DISCOVERY sessions: I ask lots of questions about your target audience, product value proposition, marketing objectives, and larger strategic goals (it’s ok if you don’t have answers to these, I can help you flesh them out)
One or two WORKSHOP/IDEATION session/s with up to 4 people: Fleshing out big picture thinking
A BESPOKE marketing plan for the next 12months in plain language with actionable steps
FOLLOW UP session/s at 3 and 6 months to track progress and provide support
5 hours of marketing IMPLEMENTATION (e.g. creating social media content, setting up an e-newsletter, setting up advertising (Google AdWords, social channels, etc.)

Hourly charge (outside package) $120 + GST – minimum 4 hours

Workshop Facilitation

Workshops/Ideation sessions are a bucket of fun (think super-charged brain storming), they help build a collaborate team culture, and best of all result in real solutions we can act on.

Workshop/Ideation package $1100 +GST

Two briefing/PLANNING sessions
One or two WORKSHOP/IDEATION session/s with up to 4 people
PRESENTAION PACK with key ideas and next steps (great for selling the idea internally)

Pro-bono for NZ Start-ups

Mini Strategy Session (Marketing, Brand, or Content) – $250 $0

DISCOVERY 30min
WORKSHOPPING 30min
RECOMMENDATIONS 30min
NEXT STEPS email
FOLLOW-UP at 3 and 6 months

One available per month. Contact to book a spot

Mahi

My work history/experience

PAM – Helping Busy Families Thrive

Who hasn’t had one of these moments? “Shit I forgot togs for swimming”, “OMG not another bake sale”, “Argh there’s a teacher only day this week”.

The term ‘Supermum’ is a turd rolled in glitter, it perpetrates unrealistic expectations on mums. We’re all doing our best!

66% of mums in Aotearoa are ‘very’ or ‘extremely’ stressed from managing family admin. I’m sick of seeing highly capable woman (many my wonderful friends) being crushed under this invisible weight.

So I’m building PAM (Personal Admin Manager) an app designed specifically to reduce/share the mental and physical load of family admin. PAM invites family and friends to join your village. Through shared calendars, reminders, and some very clever features members of your village can weave into the day to day and provide the support you need, we all need.

I want mothers to rediscover themselves and the joy outside of the juggle.

Launching early 2024

PAM WEBSITE

PAM WAITLIST